Privacy Policy

1. Introduction

Welcome to rainbowrichesfreespins.co.uk (the "Site"). This Privacy Policy explains how RRFS Digital Ltd. ("we", "us", or "our"), as the operator of this Site, collects, uses, protects, and shares your personal data when you visit and interact with our website, which showcases the slot game "Rainbow Riches Free Spins" by Scientific Games (Barcrest).

We understand that you are entrusting us with your personal information, especially in the context of online gambling, which Google classifies as a "Your Money Your Life" (YMYL) category due to its potential impact on your financial well-being. We are committed to protecting your privacy and demonstrating the highest levels of transparency and responsibility. This policy goes beyond legal compliance; it is a fundamental pillar of trust, designed to reassure you that a legitimate, responsible, and user-centric organisation stands behind this Site.

We operate in strict accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the requirements of the UK Gambling Commission (UKGC) where applicable to our operations.

2. Who We Are (Data Controller)

RRFS Digital Ltd. is the data controller responsible for processing your personal data collected via this Site.

3. Our Commitment to Your Privacy

Our approach to your privacy is built on the following core principles:

4. What Personal Data We Collect

The type of data we collect depends on how you interact with our Site.

4.1. Data You Provide Directly

While this Site primarily showcases a game rather than directly hosting gambling, you may provide data if you:

• Contact Us: Your name, email address, and the content of your message when you use our contact forms or email us for support or enquiries.
• Subscribe to Newsletters/Updates: Your email address if you opt-in to receive news or promotional materials related to the "Rainbow Riches Free Spins" game or related offerings.

4.2. Data Collected Automatically (Gameplay & Website Usage)

When you visit our Site or interact with the embedded game demonstrations, we may automatically collect certain technical and usage data:

• Gameplay Interaction Data: For demonstration purposes, this might include simulated game session IDs, preferred stake levels (e.g., £0.10 - £500.00), simulated wins/losses, feature triggers (e.g., Free Spins feature triggered by 3 Bonus symbols), and other interactions with the game interface (e.g., using the spin, autoplay, or info buttons). This data helps us understand how users engage with the game demonstration and improve the site experience.
• Technical Data: Your IP address (which may indicate your general location), browser type and version, operating system, device type (e.g., desktop, mobile), language settings, and screen resolution.
• Usage Data: Information about how you navigate and use our Site, including the pages you visit, the time spent on those pages, referral sources, and clickstream data. This helps us analyse site performance and user engagement.
• Cookie Data: Data collected through cookies and similar tracking technologies, as detailed in Section 12.

4.3. Data from Third Parties

• Affiliate Partners: If you arrive at our Site via an affiliate link, we may receive aggregated or anonymised data from our affiliate partners about the referral source. This data does not typically identify you personally.
• Analytics Providers: We receive anonymised or pseudonymised usage data from analytics providers, as detailed in Section 6.4.

5. How We Use Your Data (Purposes and Legal Basis)

We process your personal data for specific purposes, relying on a lawful basis for each:

5.1. To Provide and Maintain Our Site (Contractual Necessity / Legitimate Interest):

• To display the "Rainbow Riches Free Spins" game information and demonstrations.
• To respond to your enquiries and provide customer support.
• To ensure the optimal functionality and performance of our Site.
• Legal Basis: Necessary for the performance of a contract (if you engage in a service requiring data submission) or our legitimate interests in operating and improving our website.

5.2. For Security and Fraud Prevention (Legal Obligation / Legitimate Interest):

• To monitor and prevent unauthorised access, fraud, or other malicious activities on our Site.
• To protect the integrity of our systems and your data.
• Legal Basis: Our legitimate interests in maintaining a secure online environment and, where applicable, compliance with legal obligations (e.g., cybersecurity reporting).

5.3. For Regulatory Compliance (Legal Obligation):

• To comply with legal and regulatory requirements, including those from the UK Gambling Commission (where applicable to our promotional activities) and the Information Commissioner's Office (ICO).
• To cooperate with law enforcement or other authorities as required by law.
• Legal Basis: Compliance with a legal obligation.

5.4. For Website Improvement and Analytics (Legitimate Interest / Consent):

• To understand how users interact with our Site and the "Rainbow Riches Free Spins" game demonstration, including which game features (e.g., RTP of 95.17%, max win of £250,000.00, stake range of £0.10-£500.00) are most engaging.
• To optimise site design, content, and user experience.
• To troubleshoot technical issues.
• Legal Basis: Our legitimate interests in understanding and improving our services. For non-essential analytics cookies, we rely on your consent.

5.5. For Marketing and Promotions (Consent / Legitimate Interest):

• To send you newsletters or promotional communications about "Rainbow Riches Free Spins" or related games, if you have opted-in.
• To participate in affiliate marketing programs (see Section 7 for more details).
• Legal Basis: Your consent (for direct marketing) or our legitimate interests in promoting our services (for affiliate activities where personal data is not directly processed by us for marketing to you).

5.6. For Research and Development (Legitimate Interest):

• To analyse user trends and preferences to develop new features or improve existing content on the Site.
• Legal Basis: Our legitimate interests in innovating and enhancing our offerings.

6. Who We Share Your Data With

We may share your personal data with the following categories of recipients:

• 6.1. Game Providers: We may share aggregated or anonymised gameplay interaction data with Scientific Games (Barcrest) or SG Interactive to help them understand user engagement with "Rainbow Riches Free Spins" on our platform and improve their products.
• 6.2. Service Providers: Third-party companies that provide services on our behalf, such as website hosting, IT support, email delivery, and customer service. These providers are contractually bound to protect your data and only process it according to our instructions.
• 6.3. Regulatory Bodies and Law Enforcement: We may disclose your data to the UK Gambling Commission, the ICO, or other governmental, regulatory, or law enforcement authorities if required by law or to protect our rights, property, or safety, or the safety of our users.
• 6.4. Analytics Providers (e.g., Yandex.Metrica): We use analytics services to understand website usage. Your data (e.g., anonymised IP address, usage data) may be shared with these providers.
• 6.5. Affiliate Partners: As detailed in Section 7, we may share anonymised or aggregated data with affiliate partners for tracking referral commissions.
• 6.6. Business Transfers: In the event of a merger, acquisition, or sale of assets, your personal data may be transferred to the acquiring entity. We will notify you of any such transfer and ensure appropriate safeguards are in place.

7. Commercial Transparency: Affiliate Programs

This Site may participate in casino affiliate marketing programs. This means we may earn commissions when users click on links on our Site that lead to other online casinos or gambling operators, and subsequently register or make deposits on their platforms.

• Transparency: We want to be transparent about our commercial relationships. Our participation in affiliate programs does not influence the information presented about "Rainbow Riches Free Spins" or the fairness of the game itself.
• Data Impact: When you click an affiliate link, you are redirected to a third-party website. Any data collection or processing on those third-party sites is governed by their respective privacy policies. We do not share your directly identifiable personal data with affiliate partners for their marketing purposes unless you explicitly consent to it on their site. Any data we receive from affiliate partners for tracking purposes is typically aggregated or anonymised.

8. International Data Transfers (Including Yandex.Metrica)

We are a UK-based company, and our primary data processing takes place within the UK and the European Economic Area (EEA). However, some of our service providers, including analytics providers, may process data outside these regions.

For any other transfers of data outside the UK/EEA, we ensure that appropriate safeguards are in place, such as:

• Standard Contractual Clauses (SCCs).
• Binding Corporate Rules (BCRs).
• Adequacy decisions where applicable.

9. Data Security

We take the security of your personal data very seriously. We implement a range of technical and organisational measures designed to protect your data from unauthorised access, disclosure, alteration, or destruction. These measures include:

• Encryption: Using SSL/TLS encryption for data in transit on our Site.
• Access Controls: Restricting access to personal data to authorised personnel only.
• Regular Audits: Conducting regular security assessments and vulnerability scans.
• Data Minimisation: Only storing data that is necessary for our stated purposes.
• Pseudonymisation/Anonymisation: Where feasible, we pseudonymise or anonymise data to reduce identification risks.

Despite our efforts, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.

10. Data Retention

We will retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider:

• The amount, nature, and sensitivity of the personal data.
• The potential risk of harm from unauthorised use or disclosure of your personal data.
• The purposes for which we process your personal data and whether we can achieve those purposes through other means.
• Applicable legal and regulatory requirements (e.g., UKGC requirements for records, tax laws).

For example, contact enquiries may be retained for up to 12 months after resolution, while anonymised analytics data may be retained for longer periods for historical trend analysis.

11. Your Rights (Data Subject Rights)

Under UK GDPR, you have significant rights regarding your personal data. We are committed to helping you exercise these rights:

To exercise any of these rights, please contact us using the details provided in Section 16. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights).

12. Cookies and Tracking Technologies

Our Site uses cookies and similar tracking technologies to enhance your experience, analyse site usage, and support our marketing efforts. Cookies are small text files placed on your device by websites that you visit.

We use the following types of cookies:

• Strictly Necessary Cookies: Essential for the Site to function correctly (e.g., remembering your cookie preferences).
• Analytical/Performance Cookies: Help us understand how visitors interact with our Site, including which pages are most popular and if users encounter errors. This includes cookies set by Yandex.Metrica.
• Functionality Cookies: Used to remember choices you make (e.g., language preferences) to provide a more personalised experience.
• Targeting/Advertising Cookies: Used to deliver relevant advertisements and track the effectiveness of our marketing campaigns (e.g., for affiliate tracking).

You have control over cookies. Most web browsers allow you to manage your cookie preferences through their settings. You can choose to block or delete cookies, but this may affect the functionality of our Site. For more detailed information, please refer to your browser's help section.

13. Responsible Gambling and Player Protection

While rainbowrichesfreespins.co.uk is a showcase site for a slot game rather than a direct gambling operator, we recognise the inherent risks associated with online gambling. We are committed to promoting responsible gambling and protecting vulnerable individuals.

• Awareness: We aim to raise awareness of problem gambling and provide access to support resources.
• Data for Protection: If we were to collect data related to actual gambling activity (e.g., if this site were an operator), we would use such data to identify patterns indicative of problem gambling behaviour and implement protective measures.
• Support Resources: If you or someone you know is struggling with gambling, please seek help from the following organisations:

14. Third-Party Links

Our Site may contain links to third-party websites, including online casinos where you can play "Rainbow Riches Free Spins" for real money, or responsible gambling support organisations. We do not control these third-party sites and are not responsible for their privacy practices or content. We encourage you to review the privacy policies of any third-party websites you visit.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or industry standards. We will notify you of any significant changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top. We encourage you to review this Privacy Policy periodically.

16. Contact Us

If you have any questions about this Privacy Policy, our data practices, or if you wish to exercise any of your data protection rights, please contact us: